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Nov 2008- Feb-2009 Quarterly Update for Mark Lassagne

These are tough economic times if you stop marketing you’ll get run over or run out of business. My philosophy is; if the market is shrinking you need to be creative and obtain more market share just to get the same results. So don’t let it pass you by… go get it!

November: After finishing 14 in points for the year on the FLW Stren tour I qualified and fished the Stren Championship at Table Rock lake in Missouri. Even though I didn’t do well in the event I took advantage  of being on the road and stopped by several tackle shops spending some time marketing western products. In the middle of November I was a guest on Wishin I Was Fishin radio show in Arizona. Working with West Marine I secured placement of the Bass Angler’s Guide into the all the western stores. Also my marketing efforts were rewarded with magazine placement into Barns& Noble, Borders and 10 new regional tackle shops.

December I wrote an article for American Bass Anglers magazine (20k distribution) in Texas the article was about why some anglers catch fish and others don’t. I was a guest on Ultimate bass radio and performed a seminar for the Delta Bass Club on how to catch winter bass. During the seminar I brought a Damiki rod and several Damiki crankbaits to talk about. During December I called on 15 local tackle shops in my area. In addition, I called and talked to another 50 more reaffirming a good relationship between them and myself.

January I spoke on several more radio shows including Shake Rattle & Troll. I worked the media day at Lake Pardee as a pro angler and also as a press person and was one of the very to catch a fish. Working with Michael Murphy I wrote an article on crawfish for the April issue of the Bass Angler’s Guide. Talking with Larry Vivano and Justin Wolf we tentatively came to an agreement for me to work with the film crew covering the West Coast Bass tournaments. Unfortunately I will miss their first event but hope to get squared away by the next.  I worked at both ISE shows San Mateo and Sacramento reaffirming relationships with various angler, dealers and manufactures. While working at the show I established a relationship with Michael Baggett of Bay Side Adventure Sports www.baysideadventuresports.com to perform seminars and classes to their over 700 members.

February I established a relationship with www.californiafishingforums.com in the Ask Them Yourself area as the Delta expert. I answered several questions and then  they had some server problems losing all the data, now it’s back running again. Last week I talked on Stan Vandenberg’s radio show in LA. I also wrote an article for American Bass on spring time bass fishing for their next issue.  In the article I included Damiki, IMA, Optimum, Reaction Strike, Luhr Jensen, Zoom and Gambler products. During the month I have been on several fishing trips displayi9ng product and getting ready for upcoming events. I created a new guide brochure upon completion I will market it to all the local tackle shops.

March starts the Stren season the first event is at Clear Lake march 5-7^th . At each Stren even if I don’t make the Saturday cut I have committed to taking their college team out fishing. Starting in March I will be with working more with www.tackletour.com writing product reviews and also you will see more press releases.

On a regular basis I converse with several tackle shops insuring a good relationship. I post article and comments on various web sites and include your products or services whenever possible. Try a search for Mark Lassagne and see what you get?

Each of my sponsors are listed on my web site which receives over 900 unique users a month and about 10 times that amount in normal traffic.

Thank You for your support